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Email Marketing

Email marketing that knows your guests from the inside — what they ordered, when they last visited, what they spent. Campaigns that convert because they're actually relevant.

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Café regular glancing at her phone and smiling at an email that landed exactly right
SEGMENT FIDELITY
behavioral
real visits, real spend
WIN-BACK RATE
23%
guests recovered at 45 days
ATTRIBUTION
covers
not just opens
Marketing coordinator hunched over a cluttered desk juggling Mailchimp, a CSV, and a POS report on a tired laptop
The problem

Your email list is a CSV from 2024 with no idea who actually eats with you.

Mailchimp doesn't know your guest spent $340 on Saturday. Your booking platform doesn't talk to your email tool. Segments are guesses; campaigns are blasts.

The Mise way

Every guest, segmented by what they actually do at your restaurant.

Mise builds segments from real behavior — covers, dishes, visit cadence, spend. Win-back campaigns trigger automatically when a regular goes quiet. Revenue is attributed per send.

A returning regular at the bar, the bartender already pouring her usual without being asked
The product

What your team actually uses.

GUEST SEGMENTS · LIVE 2,840 total
Regulars · 2+ visits / 90d
14.5% of list
412
Lapsed · last visit 45–90d
9.4% of list ⚠ win-back ready
268
High spenders · $200+ AOV
6.5% of list
184
Tasting menu guests · ever
3.4% of list
96
268 lapsed guests ready for win-back · est +$14k revenue
Capabilities

Everything inside.

01
Behavior-based segments
Segment guests by visit frequency, spend tier, favorite dish, or last visit date. No imports required.
02
Campaign builder
Drag-and-drop email builder with restaurant-specific templates. Publish in minutes.
03
Automated win-back
Guests who haven't visited in 45 days get a win-back automatically. You set the offer, the system runs it.
04
Revenue attribution
See which campaigns drove covers. Revenue attributed to each send — not just opens and clicks.
Connected

Talks to the rest of Mise.

Front of House
Fine Dining POS
Guest spend, dishes, visit cadence flow into segments.
view product →
Off-Premise
Takeout
Online order history feeds the same guest record.
view product →
Front of House
Phone System
Voicemail intents log to the guest CRM.
view product →
Marketing
Social Media
Campaigns coordinate across channels.
view product →
Pricing

Membership plus usage. Honest math.

A flat monthly subscription, plus low usage rates measured by the minute your staff actually spend in the app.

Membership
$49 / month · per location
or $499 / year save $89
One flat fee per restaurant — full access to every Mise product. Multi-location groups pay per location, billed together.
Usage · Email Marketing
$0.16 / active device-hour
per tablet, screen, or workstation · tracked to the second
Each tablet, kitchen screen, or workstation runs its own meter. Two staff sharing one device counts as one — five tablets running simultaneously counts as five.
See all module rates

The first conversation is with the team, not a sales rep. Tell us your operation and we'll come back with a real number — usually within a day.

bill monthly, or prepay & draw down — your call

Get a price range → See full pricing
FAQ

Common questions.

List size limits? +
No limits during design partner phase.
CAN-SPAM / GDPR? +
Both handled — opt-out, suppression, consent records.
make it yours

Want to tweak Email Marketing to be perfect?

What we built here is the base platform — but we can customize it for you with Mise Agency. Bespoke features, custom integrations, anything it doesn't do out of the box. Tell us what it needs to do to work perfectly for you, and we'll extend those features, just for you.

Get in touch → Visit Mise Agency ↗